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Wehle Named President & CEO as GCV&M Season Opens

Mumford, NY— April 24, 2017— The Board of Trustees of Genesee Country Village & Museum has unanimously voted to appoint Elizabeth A. “Becky” Wehle as president & CEO following her 10 months of service as interim president & CEO.

“We are so pleased that she is staying on, and the board looks forward to working with Becky in the coming years to help the museum continue to grow and thrive.”

“We are so pleased that she is staying on, and the board looks forward to working with Becky in the coming years to help the museum continue to grow and thrive.”

“Upon her initial appointment, Becky quickly made strong connections with museum staff, volunteers and donors, along with the local community,” said board chair, Gayle A. G. Stiles. “We are so pleased that she is staying on, and the board looks forward to working with Becky in the coming years to help the museum continue to grow and thrive.”

Ms. Wehle’s leadership has had a positive effect, with attendance growing in 2016; new programs planned; a new website and commemorative book in the works; and collaborations with Rochester Institute of Technology, Visit Rochester and I Love NY underway. Genesee Country Village & Museum is the largest living history museum in New York State, and the third largest in the country.

Most recently, Ms. Wehle was executive director of Donor Relations and Stewardship at the University of Rochester, and held a number of related development roles with the university over the past two decades. Her qualifications are matched by her passion for the organization: she is the granddaughter of GCV&M founder John L. “Jack” Wehle and has served as a museum trustee since 1997. She has also chaired the development committee and played a critical role in ensuring the financial stability of the museum.

“I am proud of all that we have accomplished over the past 10 months, and thank the board for this opportunity to continue in this role,” Ms. Wehle said. “I am thrilled to be carrying on the legacy of my grandfather.”

The museum will open for its 42nd year on Mother’s Day weekend May 13-14  with all moms admitted free and two days devoted to 100 years of fashion and chocolate. Ms. Wehle is also already overseeing a general invigoration in programing at the nearly 600-acre facility.

Highlights of the upcoming season include: 

About GCV&M

GCVM is the largest living history museum in New York State with the largest collection of historic buildings in the Northeast. The museum, with its John L. Wehle Gallery, working brewery, vintage base ball and Genesee Country Nature Center, is open May -Oct., with a variety of special off-season programs, and located in Mumford, NY, 20 miles southwest of Rochester and 45 miles east of Buffalo.